Rachel Johnson named Fractional/Advisor of the Year at the 2024 GTM Awards Pavilion & TrustRadius recognized top executive leaders, B2B technology companies at annual ceremony in Austin

Indianapolis, IN -- OCTOBER 17, 2024 — GrowthJen today congratulates Rachel Johnson, Marketing Practice Founder, and Fractional CMO, as Fractional Advisor of the Year as part of the second annual GTM Awards, an industry-wide recognition program celebrating top go-to-market leaders who have demonstrated excellence, innovation, and success in sales, marketing, customer success, operations, CEO/founder roles, and investing Pavilion, the leading private global community for go-to-market (GTM) executives, CEOs, and founders in the B2B tech space, in partnership with TrustRadius, the leading buyer intelligence platform, named award recipients in conjunction with Pavilion’s GTM2024 conference.

 "I couldn't be prouder of Rachel's well-deserved recognition as Fractional Advisor of the Year,” said Jenny Vance, GrowthJen Founder and CEO. “Rachel's dedication to delivering exceptional results for our clients, coupled with her ability to build scalable marketing results, has been a cornerstone of her success. Her passion for client success, innovative approach to demand generation, and deep expertise in go-to-market strategies have continually elevated both our team and our clients. This award is a testament to her hard work, and we are incredibly fortunate to have her as an integral part of GrowthJen," Vance commented.

The GTM Awards celebrate and honor top go-to-market leaders and teams who have demonstrated exceptional skills, achievements, and contributions across various sectors within the B2B tech space. Rachel Johnson is proud to be recognized for their incredible accomplishments this year. 

Rachel is a powerhouse in the field of demand generation, consistently building predictable and efficient marketing engines for her clients. Her unique talent lies in conceptualizing innovative campaigns that capture attention, seamlessly integrating them with proven frameworks to drive measurable results. Rachel's creative approach to Account-Based Marketing (ABM) and her ability to foster collaboration across Go-To-Market (GTM) teams have catalyzed significant business improvements for the scaling companies she advises. Her expertise in orchestrating comprehensive GTM strategies has been instrumental in driving real change and tangible business outcomes for her clients, solidifying her position as a leader in the industry.

Winners were determined by the GTM Awards judging panel, comprised of independent industry experts Sam Jacobs, Founder & CEO of Pavilion, Allyson Havener, SVP of Marketing & Community of TrustRadius, Jacco van der Kooij, Founder of Winning by Design, Sangram Vajre, CEO of GTM Partners, and Debe Rapson, Co-Founder and Board Chair of Women in Revenue. 

To learn more, please visit http://www.joinpavilion.com/gtm-awards. 

‍About GTM Awards: 

The GTM Awards is an industry-wide recognition program celebrating top go-to-market leaders who have demonstrated excellence, innovation, and success in sales, marketing, customer success, operations, CEO/founder roles, and investing. The program is sponsored by Pavilion and TrustRadius, and aims to inspire professionals, foster a sense of community, and honor exceptional contributions in the dynamic B2B SaaS go-to-market landscape. For more information, please visit http://www.joinpavilion.com/gtm-awards.

‍About GrowthJen:

‍GrowthJen is a revenue strategy and GTM consulting firm that helps start-ups and scale-ups grow and flourish. As GTM SaaS practitioners, the firm provides a comprehensive and holistic approach to revenue strategy. GrowthJen specializes in marketing and demand generation, sales and business development, channel and partnerships, customer success, and revenue operations. Visit www.growthjen.com to learn more.

‍About Pavilion: 

Pavilion was founded in 2016 as a support network for revenue leaders. Now, with over 10,000 members in more than 450 cities around the world, Pavilion is a place where CEOs, revenue leaders, and go-to-market teams from the world’s fastest growing companies come together to build relationships, learn new skills, forge meaningful connections, and help individuals and organizations thrive. For more information about Pavilion, or to become a member, please visit https://www.joinpavilion.com. 

‍About TrustRadius: 

TrustRadius delivers the most credible buyer intelligence platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content. Technology providers are empowered to tell their unique stories, engage high-intent buyers, and gain customer insights. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures. 

‍Media Contact:

‍Rachel Johnson, FCMO and Marketing Practice Owner
Email: Rachel@growthjen.com

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