Strategize Referral Partners and Tech Partners
‍Brokering strategic partners is time-consuming. Founders may be compelled to handle this role themselves, but the time commitment to land these partners can be overwhelming. Working with a proven professional who’s built these types of networks allows for prioritization and building of these relationships more efficiently. These experts know a pipeline should have a mix of partner types to continue delivering predictable revenue.

A partner network often includes a mix of both referral partners and technology partners. Revenue from a referral partner is much more straightforward to understand the impact it has on your business. Technology partners may grow your business through indirect revenue by strengthening the defenses of your company or creating a more compelling offering. The process for engaging both of these partner types can be lengthy and take resources away from your product roadmap, so bringing someone in from the outside who can focus solely on creating these types of partner relationships and processes frees the internal team from distractions. Creating a process that allows potential partners to take on some of that burden can be critical to healthy partnerships.