GrowthJen Blog & News

As the year draws to a close, so does our 2024 marketing budgets. As we all plan for 2025, we have an opportunity to potentially change the model of how we think about marketing spend. Included benchmarks and questions to ask your organization as you develop your budget.

GrowthJen today congratulates Rachel Johnson, Marketing Practice Founder, and Fractional CMO, as Fractional Advisor of the Year as part of the second annual GTM Awards, an industry-wide recognition program celebrating top go-to-market leaders who have demonstrated excellence, innovation, and success in sales, marketing, customer success, operations, CEO/founder roles, and investing.

Are you a B2B founder looking to build your pipeline? Then you need to know the difference between Lead Gen and Demand Gen and when to invest in each. Rachel Johnson helps you understand the difference and shows you how to drive fewer leads but more revenue!

GrowthJen, a revenue lifecycle consulting firm, announced its official launch today with the goal of providing a comprehensive and holistic approach to GTM strategy with a team of experienced fractional consultants who help turn strategy into tangible impact for scaling companies. 

Just like Michael Jordan, founders are the elite performers, the leaders of their teams, and almost always the most captivating employee on the floor. For a founder, selling their product or service comes easy. Learn how to move from a founder-led sales model with these tips.

After transitioning your founder-led sales model, now it’s time to look at how to build your sales funnel into a well-oiled machine while making sure that you, as the founder, don’t become the bottleneck.